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Physician Career Coaching

You Don't Have to
Start Over to Create
A Career You Love

Pinnacle Business Academy helps physicians gain clarity, strategically position themselves, and pivot into fulfilling opportunities — without abandoning everything they've built.

Dr. Bertina M. Hooks, MD
🏆
Physician-Founded By a Doctor, For Doctors
🔥 Fire
🧭 Clarity
🎯 Position
🔄 Pivot
🦅 Rise
Dr. Bertina M. Hooks, MD

Dr. Bertina M. Hooks, MD

I'm Dr. Bertina Hooks — a board-certified Internal Medicine physician, entrepreneur, speaker, podcaster, and the founder of Pinnacle Business Academy. I understand firsthand what it means to feel trapped in a career that no longer fits who you are becoming.

After years of clinical medicine, telehealth executive leadership, and navigating my own reinvention — through burnout, disability, and significant personal transformation — I created Pinnacle Business Academy to support physicians who are ready to move beyond survival mode.

My coaching is grounded in real clinical experience, strategic business thinking, and the lived reality of what it takes to build a more aligned, sustainable career in medicine and beyond.

  • Board-Certified Internal Medicine Physician
  • Former physician leader — Ro, Hers, Plush Care, American Well, MDLIVE, Willow
  • Founder — Phoenix Medical Spa, Pinnacle Business Academy, Phoenix Health Law Consulting
  • Power in Women Award Recipient 2026
  • Published Author — Kevin MD · Forthcoming Memoir: From Fire to Freedom
  • Host — Mindful Practice Podcast, Pinnacle Podcast Network with Dr. Rupa Wong

"You do not have to stay stuck in a career path that no longer fits who you are becoming. Clarity creates options — and strategy creates momentum."

Schedule Your Clarity Call

The Phoenix Position Pivot Roadmap™

A proven 5-step framework to help physicians gain clarity, strategically position themselves, and pivot into fulfilling opportunities — without starting over.

🔥
1
Fire
Recognize the catalyst for change. Acknowledge burnout, dissatisfaction, and what's no longer working. Reclaim your why.
🧭
2
Clarity
Define what you want next. Clarify your values, strengths, and passions. Get clear on your next chapter.
🎯
3
Position
Strategically position yourself for opportunity. Optimize your CV, elevate your brand, and build credibility.
🔄
4
Pivot
Explore aligned pathways and make the move. Evaluate options, create a transition plan, and take intentional action.
🦅
5
Rise
Build a fulfilling, sustainable career. Create impact, freedom, and purpose. Continue to grow and evolve.

Built for Physicians Who Are Ready

Pinnacle Business Academy supports physicians who are ready to move from overwhelm and uncertainty into clarity, alignment, and strategic action.

Physicians experiencing burnout or career dissatisfaction

Doctors exploring career transitions or non-clinical opportunities

Physicians seeking greater flexibility and professional alignment

Healthcare professionals pursuing leadership growth and development

Physicians building entrepreneurial or consulting careers

Doctors navigating identity shifts within medicine and leadership

Physicians seeking clarity, strategy, and professional reinvention

Doctors seeking sustainable success without sacrificing well-being

Dr. Hooks in her office

Choose Your Level of Support

From a focused clarity session to deeper strategic coaching — choose the support that fits your current season.

Career Clarity Calls

A focused strategy session for physicians navigating burnout, career uncertainty, or competing professional options. Think strategically and move forward intentionally.

Schedule a Clarity Call →

Peer Coaching

Physician-to-physician coaching providing a confidential space for reflection, strategic discussion, and professional support from someone who truly understands medicine.

Book Peer Coaching →

Speaking & Workshops

Physician burnout, career reinvention, identity, and leadership — Dr. Hooks is available for keynote speaking, physician workshops, and panel discussions.

Inquire About Speaking →

Deeper Strategy. Clearer Direction.

These are not generic coaching sessions. Each intensive is designed to provide focused support, strategic guidance, and actionable planning tailored to your goals.

📄

Resume & Strategic Positioning Intensive

For physicians who need their resume, professional story, and positioning to reflect where they are going — not just where they have been. Supports leadership roles, consulting, speaking, non-clinical transitions, and executive pathways.

Book This Intensive →
🔄

Career Pivot Intensive

For physicians ready to explore a meaningful career transition. Clarify goals, explore aligned pathways, identify transferable skills, and develop a realistic strategy for your next chapter — whether clinical, non-clinical, or entrepreneurial.

Apply Now →
🗺️

Career Pathways Intensive

For physicians who want structured guidance across multiple possible paths — leadership, utilization management, consulting, entrepreneurship, speaking, or physician-led business development. Compare pathways and build a roadmap.

Apply Now →
Dr. Bertina Hooks

A More Aligned Professional Future Is Possible

Your career does not have to be defined only by exhaustion, uncertainty, or the path you originally trained for. With clarity, strategy, and support, you can begin building a next chapter that reflects your values, strengths, and capacity.

You don't have to start over to create a career you love. You just need a plan.

Schedule Your Clarity Call Visit Full Website

Conversations for Physicians Who Are Ready to Think Differently

Honest conversations on physician burnout, professional reinvention, leadership, entrepreneurship, and building a more aligned life and career in medicine. CE and CME credit available with each episode.

Part of the Pinnacle Podcast Network with Dr. Rupa Wong · Recognized within 1 month of launch

🎙️ Listen Now Be a Guest
Mindful Practice Podcast with Dr. Bertina Hooks

Ready to Gain Clarity About Your Next Chapter?

You do not have to navigate burnout, career uncertainty, or professional reinvention alone. Start with a focused clarity call.

📅 Schedule Your Clarity Call Visit Full Website